WHY FACEBOOK ADS?
There are six reason that you should know:
- Your Target Audiences is there on Facebook
- You are building assets while advertising
- Assets help in achieving final goal
- Facebook ads are economical
- Available target options are exceptional
- Provide Customer Services and Get Instant feedback
REASON 1 – Your Target Audiences is there on Facebook
Do you event know how many people use Facebook? Let me show you the monthly active user on Facebook were 2.60 billion and active number are still going. Facebook is the most popular social media website in the world and contact to monthly active users.
So I share with you the active user count which is clear indication that is target user available on Facebook so I have a question for everyone out there.
The relevant audiences is there on Facebook. Are you there for them?
YESSSS…. FACEBOOK IS THE KING OF SM
Facebook is considered as a king of social media. You want to know why? Because Facebook is a leading social media platform reaching 60.6% of internet users of the world. User spend every time of 58.5 minutes a day on Facebook. So if users are there! WHY NOT YOU???
As your brand You need to know all the facts of the platform before you start your campaigns 65% of Facebook users are under age of 35. This start really sure that Facebook is popular among young adults.
This is the biggest advantage for the advertisers. Are you convinced? Or still looking for more valuable facts to kick start or improve your Facebook Ads Journey. Let me share with another variances casting start.
Facebook has more then 80 million small business around the world using Facebook Pages. if you are not on Facebook you should visualized yourself.
RESION 2-3 - You are building assets while advertising
Now discussion about the reason number two by running ads on Facebook you are not only achieving the final business objectives but also creating an assets in the form of Facebook page and Instagram profile. When user see any page ad a lot of actions can be taken from that point onwards.
User can navigate to your website, they can contact you via message which maybe consider as lead, they can follow or like your page and if you run ad on a long term users start recognize you as a brand. So in the process of achieving results through ads. Advertisers are building asset in the form of Facebook Page, Instagram Profile, Page Review and Lead. Not only this after running an ad advertiser starts receiving engagement on the post, satisfied customers comments on ad post or review can be utilized for social proofing brand and company sales multiply when they showcase their social proof in ads and websites. So this is the third reason why you should use Facebook Ads.
RESION 4 – Facebook Ad are Economical
When businesses were getting good organic reach on their Facebook Business pages. Now you need to sponsor(ad) your message in order to reach the target audiences The good news is that Facebook tends to cost a fraction what other marketing channels cost. Now let take a look on this price comparison chart in order to reach 1000 people.
You need to spend 32 dollar on Newspaper, 2.75 dollar on Google ads, 0.75 dollar Linkedin ads and just 0.25 dollar on Facebook ads. In term of cost to reach a thousand people Facebook is far less expensive than all other channels. It not a question of how much of Facebook cost but how far your money will go. If you go in to Facebook Marketing with a clear focus and follow a simple strategy the cost efficiency of the platform will simply surprise you.
RESION 5 – Available target options are exceptional
Facebook ads platform targeting is simply brilliant advertisers have a lot of control in order to show their message to the most relevant audiences at minimal possible cost. A new advertiser can target the users on the basis of age, gender, location, language, connections, demographics, behavior and interests. Advertisers having own data that is website or customer list and Facebook data that is Facebook page and Instagram profile can create look-alike audiences.
Look-alike audiences is one of the keys for running successful ads on Facebook.
RESION 6 – Provide Customer Services and Get Instant feedback
Advertisers can easily provide quick customer services to the users who engage with the ads through comments which can be seen on the screenshot below as well. The positive comments and reviews are also utilized for social proofing. Facebook messenger is the third most powerful social networking website in the world. Advertisers can provide quick customer services to the users who engage with ads and opt messenger platform to communicate with the brand. Messenger platform can event be managed on autopilot through Facebook messenger automated response or bot.
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