What is Facebook Ads Sales Funnel?

Facebook ads funnel is one of the most powerful and ever green marketing strategies that will help generate new leads increase ROI and grow your business. Funnel is the path that users take during their journey with your marketing activities. Typically a buyer’s journey start from a complete stranger to a paying customer. Facebook offer three campaign objective options for advertisers that are Awareness, Consideration and Conversion.

These three objectives are utilized to create Facebook ads sales funnel. So these are the three ads funnels used in buyer’s journey top of the funnel, bottom of the funnel and middle of the funnel. If an advertiser just starting off their Facebook ads journey or have initiated a new brand and want to promote it. They have to start off with top of the funnel campaign. In top of the funnel campaigns awareness and consideration marketing objectives are utilized Awareness, reach, traffic, engagement, and video views or sub category options. In middle of the funnel campaign consideration and conversion marketing objectives are selected. Advertisers can initiate message, leads app install and conversion campaigns. In bottom of the funnel campaign conversion marketing objective is selected the conversion ad is shown to the most engaged and interested users who are likely to convert.

Let’s understand the buyer’s funnel journey with the help of an illustration. In top of the funnel stage advertisers run ads to attract cold audiences. After that list of cold audiences is generated then the middle of the final stage campaigns are executed to generate leads.

In the bottom of the funnel stage leads audience is used to convert the user to paying customers. Once the user has been converted post purchase campaigns are initiated to encourage repeat purchase. User journey start off with a complete stranger top of the funnel campaigns turn the user into a prospect. The prospect is then converted into leads through bottom of the funnel marketing objectives. Lead are the hot audience which are converted to customers through the bottom of the funnel campaigns. Then these customer are encouraged to make repeat purchases and this is how the Facebook ads sales funnels work.