How to Develop Facebook Ads Strategy Success Key

In order to develop a winning strategy every advertisers has to follow eight key ads success factors. Anyone with a business page ad account can create an ad on Facebook But very few of them reach the desired results. I have an experiences of spending money on Facebook the years of experiences will be reflected in this article.

First I will reveal the eight key success indicators:

1.     Platform Compliance

2.     Realistic Goal

3.     Audiences Identification

4.     Budget Plan

5.     Engaging Creatives & Ad Copy

6.     Measure & Optimize

7.     Continuous Testing

8.     Understand ad algorithm 

The first success key is Platform Compliance. Long term success on Facebook Ads is heavily dependent on platform compliance. Selecting a Realistic Goal is the second key indicator of successful Facebook Ad strategy. Audiences Identification or in digital terms buyer’s persona is the third key success indicator if you don’t show the right message to the right audiences you’re going fail. Facebook pixel is also associated with the audiences and overall ads success. Target audiences is one of the most important areas in Facebook Ads success planning. The budget with forecasted result is also one of the key factors to create a solid Facebook Ad strategy.

Once you know the policy guidelines set the right objective, select right ad placement, plan the campaign budget the next step will be to create engaging creatives and compelling ad copy. Selecting the Ad Creative is the last layer of Facebook Ad structure after creating the ad advertiser initiate the campaign and start measuring the campaign with set KPI’s. Ad account business and business ad measurement is all together assigned and will discuss all the measurement indicator later on. 

In order to stay profitable on Facebook advertisers need to keep on testing new audiences and creatives. Every structured business keep a separate budget for research and development to continuously improve their products and services. Take ads testing as a part of research and development. If Facebook is only your source of traffic without testing you will face inconsistent result. Every advertisement platform has a difference science and working structure in order to be successful on Facebook ads as an advertiser you need to understand the platform algorithm for example what is an ad relevance diagnostic tool and how it impacts your overall ad campaign. The Facebook ad success is entirely dependent on the right indicators. Which you can see below.